Marketing calendars are vital tools to help you gain a competitive advantage and improve productivity. However, there are many companies who either ignore them or cut their marketing calendar in half because they don’t know what it takes to set one up correctly. Fortunately, setting up a calendar online is incredibly simple and it does not take very long to get the hang of it. If you want a highly effective marketing calendar, Google Sheets is the way to go.
When planning your marketing calendar, it’s important that you create one that suits your business the most. This calendar should be used for all branches of your business, not just your sales. To do this, you have to divide your marketing time into several segments to better understand your customers’ needs and wants. Each segment should have a goal and guidelines as to how you should distribute your time. For example, if you sell children’s products, you can divide your time into marketing books, toys, videos, and so forth.
As you set up your calendar, be sure that you include all the necessary details. You have to include information on when you will send out mailings, which products or services you’ll promote through email, how many of each product or service you’ll distribute per week, what time of day you wish to operate and so forth. A calendar also needs room for notes. If one of your contacts comes up with a question or concern, jot it down so that you can address the issue at a later date. Keep in mind that the more details you provide, the easier it will be for your contacts to remember and use your calendar.
Once you’ve put in all the necessary details, it’s time to actually create the calendar. To do this, you can either upload your Google Calendar to your web page, or you can use a template that you’ve created elsewhere. One advantage of having your calendar on your web page is that it makes it easier to access, but if you’re more comfortable creating things from scratch, then you can save the calendar to your computer. For those who want to take full advantage of their marketing calendar, it may be worthwhile to print it off and paste it onto a clean piece of board. This way, you can be sure that it will be exactly the way that you want it to look.
The template that you have chosen should fill in all the details for each month. It should indicate holidays, special occasions, birthdays, and other important dates. If you want, you can even add notes about sales meetings and events, such as a company meeting or sales presentation. This way, your calendar will be complete with all of the pertinent information for all of the various activities that you conduct within your business.
One thing that you might like to keep in mind about the Google Calendar template that you have chosen is that you will probably want to customize it to suit your particular business. If you own a dog grooming company, then you may find that it would be a good idea to use a different color scheme for the holidays and other important dates. This can help to bring some variation to your calendar, and can also make it easier to see all of the important dates. You may even want to include some pictures or graphics that represent your business. This will not only show people what your business is all about, but will make it more visually appealing. People who look at your calendar are far more likely to become regular customers.
As mentioned, another great thing about using a Google Calendar template to create your calendar is that you will easily be able to track all of the activities that you conduct within your business. Each month will show what sales meetings you had, which employees took a week off and so forth. You will also be able to see the number of sales that took place during a specific week, as well as any special occasions that were held. If you have a marketing department, then you can use the calendar to schedule some time to work on your promotions and marketing plans, making sure that all of your employees know exactly what needs to be done to improve sales.
Many companies think that a calendar is simply something that they put on their walls. However, there are some serious benefits to using a Google calendar template to create your company’s calendar, as well as keeping all of your important paperwork organized. You will find that once you get used to using the template on a regular basis, that it will become a simple task to use the same calendar in many different areas of your business. If you have not tried using a Google calendar template, you should really consider doing so right away.
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